BAE Purple Shampoo

BAE Purple Shampoo

Regular price $69.00
Unit price  per 

"Blonde and EXTRA."

An antioxidant rich purple shampoo that works on natural blondes, chemically lightened and gray hair to restore luster and neutralizes unwanted brassy tones.

Grape seed extract helps prevent split ends while also brightening, leaving the hair luminous, healthy and strong.

Use every third shampoo or as directed by your stylist in-between salon visits.

Finish with your favorite Alkali Beauty conditioner or deep conditioning treatment.

  • No animal testing
  • Made in the USA

Customer Reviews

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Customer Reviews
5.0 Based on 5 Reviews
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Dawn D.
United States United States
Hands down best purple shampoo!

I’ve never had a purple shampoo that actually tones the hair quite like this. Eliminates that unwanted yellow within minutes!

crystal s.
United States United States

I've used a lot of purple shampoos in my time of being a professional hairstylist, I have to say this is the 1st one and only that does not dry out the hair! My clients absolutely love this shampoo ! Pair this with the Alkali Conditioner of you choice and you have a match made in heaven!!!

United States United States
One of my favs!

This is a must have for any blonde! Helps keep your hair looking great and healthy. When I feel it might be time to get my hair done I’m able to last at least another week or so just using the BAE a few times a week. Highly recommend if you color your hair!

United States United States

BAE IS A GAME CHANGER!!!! Seriously! I am hispanic and highlight my hair blonde. I have extremely dark hair and it always pulls orangey tones. My stylist tones it but as the toner fades my hair begins to look a little brassy. Before using BAE I found myself coming in between appointments to get my hair toned. Now, I use BAE twice a week and keep my beautiful toned hair until my next appointment. It is super moisturizing too. I use it with the luxe conditioner. I love being "BLONDE AND EXTRA!"

United States United States

OMGGG if I could give this product a million stars I would. I’ve been a purple shampoo user for about 5 years now and have been using BAE for a little over a year. Which tells you that A- I’ve gone through my fair share of purple shamps from redken to clairol-joico-kenra- Schwarzkopf-fanola .. you name it I’ve tried it and NEVER have I used a purple shampoo like this one. With just one shampoo it instantly eliminates the warmth and I can customize it if I’m feeling like I want to be more cooler it gives me a perfect lavender hue which I’m truly obsessed with- LOVE MY BAE