BAE Purple Shampoo

"Blonde and EXTRA."

An antioxidant rich purple shampoo that works on natural blondes, chemically lightened and gray hair to restore luster and neutralizes unwanted brassy tones.

Grape seed extract helps prevent split ends while also brightening, leaving the hair luminous, healthy and strong.

Use every third shampoo or as directed by your stylist in-between salon visits.

Finish with your favorite Alkali Beauty conditioner or deep conditioning treatment.

• No animal testing
• Made in the USA