United StatesI've used a lot of purple shampoos in my time of being a professional hairstylist, I have to say this is the 1st one and only that does not dry out the hair! My clients absolutely love this shampoo ! Pair this with the Alkali Conditioner of you choice and you have a match made in heaven!!!
United StatesThis is a must have for any blonde! Helps keep your hair looking great and healthy. When I feel it might be time to get my hair done I’m able to last at least another week or so just using the BAE a few times a week. Highly recommend if you color your hair!
United StatesBAE IS A GAME CHANGER!!!! Seriously! I am hispanic and highlight my hair blonde. I have extremely dark hair and it always pulls orangey tones. My stylist tones it but as the toner fades my hair begins to look a little brassy. Before using BAE I found myself coming in between appointments to get my hair toned. Now, I use BAE twice a week and keep my beautiful toned hair until my next appointment. It is super moisturizing too. I use it with the luxe conditioner. I love being "BLONDE AND EXTRA!"
United StatesOMGGG if I could give this product a million stars I would. I’ve been a purple shampoo user for about 5 years now and have been using BAE for a little over a year. Which tells you that A- I’ve gone through my fair share of purple shamps from redken to clairol-joico-kenra- Schwarzkopf-fanola .. you name it I’ve tried it and NEVER have I used a purple shampoo like this one. With just one shampoo it instantly eliminates the warmth and I can customize it if I’m feeling like I want to be more cooler it gives me a perfect lavender hue which I’m truly obsessed with- LOVE MY BAE